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About us

Azara Beautique comes to you from the heart of The Middle East, offering the purest skincare and haircare products, created and blended with the rare and refined jewels of The Arab world. We draw our inspiration from long-standing Arab tradition of working with and not against nature to honour the earth and its treasures. Azara in the Arabic language is the plural for Azraa, which means ‘pure and virgin’. We chose this Arabian name specially, as we only use the finest extra virgin oils and the purest of raw herbs and ingredients in our products for you to gain the maximum benefits that they provide to enhance your health and beauty. For centuries, The Arab world has sought the answer to caring for our inner, outer and spiritual selves through the indepth study of herbs and nature for daily care and medicinal use. It has long been known that what is applied to the hair and skin is absorbed into the body and can either harm or encourage the healthy function of your organs, which is why we place great importance on creating products with ingredients that nourish and nurture your body internally and externally. Our traditional secrets, ingredients and recipes all derive from the beautiful act of passing knowledge on from mothers to daughters so that wisdom is never lost and travels across generations and time. My mother, Dr. Samira Zaidan and I created Azara Beautique due to being proud of our rich cultural Saudi Arabian heritage and out of hope that the knowledge we have could be shared and passed on from mothers to daughters across the world.

My mother was the first practicing Saudi female homeopath in Saudi Arabia and is a member of the Homeopahic Medical Association in the UK. Her knowledge collected over more than twenty years, spans across all the practices and history of natural medicine and has inspired our selection of ingredients. Together we have dedicated time and effort travelling across the mountains, deserts and lustrous valleys of Oman, Saudi Arabia, Lebanon, Morocco, the United Arab Emirates and Yemen to find the most inaccessible and rarest jewels; extra virgin olive oil from Palestine and Syria, mineral-rich Zamzam water from Saudi Arabia, the finest royal green hojari frankincense from Oman, fragrant pink roses from Saudi Arabia’s city of Madina and rich organic sidr honey from Yemen are only a few of the refined and pure ingredients used in our products that are all individually handmade by us with love and care in our workshop that is based in Buckinghamshire, a county that is situated in the heart of a beautiful English countryside. We take great pride in being the first and only skincare and haircare brand in the world that makes truly natural products with Zamzam water. 

We work exclusively with small local family businesses in villages, mountains and desert areas who devote themselves to the quality of their organic and handmade products that are free from herbicide and pesticide contamination. With our partners, we have built fairness and trust, as we cherish the art and dedication of those who are passionate about what they grow and sell. Reviving traditions and supporting small local businesses doesn’t stop at our ingredients, we place enormous value on skilled craft work and our traditional gift boxes and accessories are individually handmade by Arabian artisans working from their homes and small workshops, making each item a unique work of art  

 

Company Values

We stand firmly against the use of incomprehensible chemicals in our formulas that can cause or encourage health, hair and skin problems. All of our products are free of parabens, sodium and ammonium sulfate, palm oils, harmful alcohol, formaldehydes, harsh preservatives, lanolin, glycol, gluten, mineral oils, artificial flavorings, colours and fragrances, petrochemicals, toxic chemicals, animal glycerin, animal gelatine and microbeads. We do not use harsh preservatives and instead incorporate an eco-friendly vegetable based preservative for natural and organic cosmetics. 

Our products are all vegan friendly apart from those containing camel milk, bees wax and sidr honey. We visited the farm to ensure the animals are reared with care and freedom and that they feed only on wild and organic plants in open and natural environments. We stand firmly against animal testing and therefore all of our products are cruelty-free, halal, eco-friendly and are all UK/EU tested, approved and certified, meeting the highest standards in health and safety.

 

We look forward to educating you about the wonderful ingredients we use and the products we make via our website and social media.

Dr. Mona Alyedreessy