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About us

Azara Beautique comes to you from the heart of The Middle East, offering the purest cosmetic products, created and blended with the rare and refined jewels of The Arab world. We draw our inspiration from long-standing Arab tradition of working with and not against nature. For centuries, The Arab world has sought the answer to caring for our inner and outer selves through the indepth study of herbs and nature for daily care and medicinal use and these traditional secrets have been passed on from generation to generation. Azara in the Arabic language is the plural for Azraa, which means ‘pure and virgin’. We chose this Arabian name specially, as we only use the finest extra virgin oils and the purest of raw herbs and ingredients in our products in order for you to gain the maximum benefits that they provide to enhance your health and beauty. We believe that what you apply to your skin should work to nourish and nurture your body from within and without, which is why we work exclusively with small local family businesses in villages, mountains and desert areas who devote themselves to the quality of their organic and handmade products that are free from herbicide and pesticide contamination. With our partners, we have built fairness and trust as we cherish the art and dedication of those who are passionate about what they grow and sell, and we wish to represent them and the purity of their products in the cosmetics we make. Reviving traditions and supporting small local businesses doesn’t stop at our ingredients, we place enormous value on dedicated independent work and our traditional packaging is handmade by Arabian women working from their homes, creating exquisite unique pieces.

Our secrets and recipes all derive from the beautiful act of passing knowledge on from mothers to daughters so that wisdom is never lost and travels across generations and time. My mother and I created Azara Beautique so that this knowledge could be shared and spread and passed on from mothers to daughters all across the world. My mother, Dr. Samira Zaidan, is the first practicing female homeopath in Saudi Arabia and a member of the Homeopahic Medical Association in the UK. Her knowledge collected over more than twenty-five years, spans across all the practices and history of natural medicine and has inspired our selection of ingredients. Together we have dedicated time and effort travelling across the mountains, deserts and lustrous valleys of Oman, Saudi Arabia, Lebanon, Morocco, the United Arab Emirates and Yemen to find the most inaccessible and rarest jewels; extra virgin olive oil from Palestine and Syria, mineral-rich Zamzam water from Makkah, the holiest city in Saudi Arabia, the finest royal green hojari frankincense from Salalah in Oman, fragrant pink roses from Saudi Arabia’s second holy city of Madina and rich organic sidr honey from Hadramout in Yemen are only a few of the refined and pure ingredients used in our products that are all individually handmade by us with love, passion and care. We take great pride in being the only skincare and haircare brand in the world that makes truly natural and unique products with Zamzam water, and that our creams, lotions, shampoos and conditioners in particular are made to order for each customer, ensuring that they are packed with natural goodness for maximum health benefits. Our workshop is based in Buckinghamshire, a county that is situated in the heart of a beautiful English countryside and in which we are fortunate to have daily access to organic and fresh local produce.

We stand firmly against the use of incomprehensible chemical formulas in our list of ingredients that can cause or encourage hair and skin problems; all of our products are free of parabens, sodium and ammonium sulfate, palm oils, harmful alcohol, formaldehydes, harsh preservatives, lanolin, glycol, gluten, mineral oils, petrochemicals, toxic chemicals and microbeads. We do not use harsh preservatives and instead incorporate an eco-friendly vegetable based preservative and olive oil based emulsifying agent suitable for natural and organic cosmetics. Our products are not made to have very long shelf lives, as that can take away the medical benefits of the ingredients over time.

Our products are all vegan friendly apart from those containing camel milk and sidr honey. We visited the farm to ensure the animals are reared with care and freedom and that they feed only on wild and organic plants in open and natural environments. We stand firmly against animal testing and so all of our products are cruelty-free and are all UK/EU approved for health and safety and certified.